Warming Bra unveiled in Japan

Lingerie maker Triumph unveiled it's answer to Japan's Warmbiz campaign - a Warmbiz bra. The bra, made entirely of pure white boa fiber is supposed to have superior heat retaining qualities and ultra long straps which can be wrapped around the neck to provide extra warmth. Japan, which hosted the Kyoto Protocol in 1999, is encouraging everyone to set their heating at no more than 20 degrees Celsius (68 degrees Fahrenheit) this winter to reduce air-conditioner use and greenhouse gas emission, such as carbon dioxide. The bra is not only friendly to the wearer, but also works to promote environmental awareness.